From Ocean Depths to Swimwear Design: The Story Behind Segara Swim

The origins of Segara Swim trace back to a sun-soaked diving expedition off the coast of Indonesia, where vibrant coral reefs and crystal-clear waters captivated not just the eyes, but also the imagination. What started as an adventure under the waves soon turned into something far greater—a vision for a swimwear brand that encapsulates the beauty and allure of the ocean.

The pristine waters of Indonesia, particularly around the islands of Komodo and Raja Ampat, offer some of the world’s most stunning underwater landscapes. During a series of dives, we were mesmerised by the vivid hues of the coral gardens, the fluid grace of manta rays and the playful darting of schools of tropical fish. It was there, amidst this underwater paradise, that the idea for a swimwear collection was born.

Drawing inspiration from the colours, patterns and fluidity of marine life, our designs reflect the essence of the ocean. From the deep blues of the sea to the vibrant reds and yellows of the coral, each piece in our collection is a nod to the diverse and breathtaking underwater world. We wanted each item to be more than just swimwear—it needed to evoke the same sense of wonder that comes with exploring the depths of the ocean.

Of course, creating a swimwear line is about more than just aesthetics. Each piece is designed with both style and functionality in mind, crafted for adventurers who crave comfort as much as they do beauty. Inspired by long days spent diving and exploring the islands, the fit of each suit is meant to move with you, whether you’re swimming in the ocean or lounging by the shore.